Unifying usage pricing across products
Led the design of a single consumption credit to replace five usage meters. Launched as UiPath Unified Pricing in May 2025.
Pricing consulting · Thomas Sellers
Pricing for software that serves small businesses.
Seats, payments and new AI features can leave you with pricing that is hard to explain—and hard to change. I help software companies with up to $100M in annual revenue decide what to change through a 2–3 week Pricing Audit, or lead the work part-time as a fractional pricing lead.
Request a pricing call →
Thomas Sellers · Pricing consultant
At UiPath, I led the design of a single consumption credit to replace five usage meters and priced its first agentic AI products.
Work I led at UiPath
Agentic AI pricing
Priced UiPath’s first agentic AI products using subscription and usage charges.
Simplifying the pricing model
Designed a pricing framework that supported a sixfold expansion of the product portfolio while the number of SKUs only doubled.
Two ways to work together
Pricing Audit
From $8K · fixed fee agreed up front · 2–3 weeks
For a pricing decision your team needs to make: Are discounts cutting margin without helping you win? Do your subscription tiers, payment fees and AI charges still fit together? How should you charge for the new AI feature?
You get a clear order of changes: what to fix first, what to leave alone, and what needs more evidence.
- We agree the questions and data needed before starting. I review your deal and billing data and interview the people closest to sales and customers.
- A recommendation for each agreed question, with the options considered, revenue scenarios where the data supports them, and clear assumptions and gaps.
- A leadership readout and the analysis files, including any revenue scenarios and their assumptions.
Fractional Pricing Lead
Part-time ownership · scope and term agreed up front
For teams that need someone to own pricing decisions and follow through. I lead pricing part-time, following an audit or starting with priorities you’ve already identified.
- Lead pricing changes from decision through rollout with your team.
- Own pricing decisions for launches, packaging, discounting and AI features.
- Set up the pricing function and help decide how it should be led long term.
About
Thomas Sellers
You work directly with me, from the first call through the engagement. I spent ten years in SaaS pricing and packaging after working as an engineer and product manager. Based in Raleigh, NC; working across time zones.
- UiPath
- Led pricing for the core business and new product lines.
- Citrix
- One of two people who built the pricing function; led pricing for the core business and new launches.
- Cisco
- Product manager for pricing and packaging of voice, video and meeting products.
- Education
- BS Computer Engineering, NC State · MBA, UNC Kenan-Flagler
Through Thosit, I apply that experience to software companies deciding how subscriptions, payments and AI charges fit together.
Contact
Talk through your pricing question.
In a free 30-minute call with me, we’ll discuss the decision you’re facing, what evidence you have and what you need next.
Prefer email? justthosit@gmail.com